Something Big Is Coming — August 1
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U Da TruthU Da Truth

The Founders

About the Owners

Two athletes. One mission. Faith, discipline, and the drip to match.

Landon Brown on the football field

Co-Founder · Head of Media

Landon Brown

Football · QB / Defensive End

I'm Landon Brown, co-owner of U Da Truth. I play football — quarterback and defensive end. Over the years playing this game, God taught me that everything is earned, not given. That's exactly why I chose our slogan.

Off the field I'm outgoing with a big personality, and I mentor on the side. My "why" for starting this brand? We needed more gear we could actually feel comfortable wearing on AND off the field — so I decided to change that. I also want to leave a stamp on my community and put a marker on where I'm from.

My role in the brand is Head / Chief of the Media Team, and co-founder alongside Mason Jones. I want every customer to feel like they're wearing the best out there — no cheap polyester, just cotton and quality that lasts.

Mason Jones on the basketball court

Co-Founder · Design & Ideas

Mason Jones

Basketball · Harford County United (HCU)

I'm Mason Jones. I've been playing basketball for 6 years with HCU. What the game taught me most is how to be a leader — and being a leader isn't hard, it just takes awareness and patience.

I've been a Christian since I was born and grew up in church. Out of everything I've heard preached, the one thing every church comes back to is discipline. Discipline on the court made me the leader I am today, and off the court it lets me do things a lot of others can't. I always put God first. I'm also a leader in a mentoring group called Willpower and a student ambassador.

I'm the creative one — I make the ideas, I'm a quiet leader, and I'm genuinely kind to everyone. We started this brand because we both love putting on drip and playing sports — and there's nothing like a good pre-game fit.

My role in the brand: making calls, running designs, and coming up with the ideas.I want customers to feel comfortable and confident walking out the house knowing they're dripped out in our stuff.

Earned — Not Given

Two founders. One movement. Built by athletes, for every athlete.